Services :: Web Development :: Search Engine Optimisation

An organization's web site can be more than just another communication vehicle - it is a window to the world that lets you interact, transact, build brands, test products. Users don't come online merely to read, listen, buy or chat - what draws them online is the quality of the experience.

Even so, the true potential of the Web is only emerging - it is the ability to combine rich content and design with intelligent applications. We believe in the power of productive processes and this experience is a result of an entire process of business, creative and technical understanding.

We are proud of our ability of working closely with our customers and suppliers to achieve excellent results.

Using a methodology based on our experience, we identify the ideal mix of strategies to accomplish your specific goals - ensuring both cost-effective marketing solutions and quality results.

Unique seven steps process we follow to search engine optimize a website:

Step 1. Initial Consultation:

First thing we do when starting a new search engine optimization (SEO) campaign is find out the goals for your site and the optimization in general. This information also help us figure out how much rewriting or editing of the copy will be necessary to reach those goals.

At this point an SEO Expert is assigned to your project who is available to you Mon - Fri, via phone as well as email.

Step 2. Analysis of Competitors:

We research & analyze your top competitors, study them so as to help you identify the best online marketing opportunities in your industry and also choose the keywords to be targeted.

Step 3. Development of targeted keywords list:

Success of search engine marketing largely depends on selecting the right keywords. At this point, you have to send a list of the phrases that you feel are important to your site. Unlike our competitors, we spend a lot of effort on keyword analysis and research for you.

Step 4. Editing the copy:

Once the keyword phrases are chosen for each page of the site, it's time to get down to the nitty-gritty and start utilizing them within the web pages. At this step you have the option of getting your copy edited/rewritten from our copywriter (Charges Extra) OR to get it done in-house, by following the instructions send by us.

Step 5. Optimizing HTML code:

At this point our SEO expert will optimize the html code. This is important factor in helping the search engine spiders to properly classify your site.

Step 6. Uploading & Submitting the pages:

When your code is optimized, it's finally time to upload your new pages to your server and submit them to the search engines. We manually submit the optimized page URLs to the major search engines. At this point it's also time to perform your directory submissions or directory change requests. Pls note WE ONLY USE ETHICAL, NON-SPAM TECHNIQUES, which means no doorway pages, hidden text etc. Click to know more

Step 7. Rank reporting, monitoring & tweaking the site accordingly:

At this point, the only thing left to do is wait for your rankings to roll in! Usually it takes 2-3 months for your website to show up in search engines. If you've paid for inclusion with the search engines and directories that offer this, you'll start to see results within a week or two. We send fortnightly reports on the Search Engine rankings to you via email and also upload it on our site so as to make it accessible to you 24x7 hr. a week.

We at AM Software also monitor at all time for the duration of contract, the optimization of your web site in order to make/suggest changes according to new requirements/regulations which may arise from major search engines. We provide detailed traffic reports covering page views and visits by day of the week, time of the day, details on most visited pages, entry and exit pages, referring domains and other customized reporting and analysis.

We at AM Software believe in long-term relationships, which means going that extra mile to make the relationship stable and transparent, working with you rather than for you.